Beyond Labels: Redefining Professional Identity in Higher Education

This course explores the use of the term “non-academic” to describe professional services staff within higher education in the UK, highlighting differences in perceptions among staff and the implications of such nomenclature on identity and workplace dynamics.

In this course you will:

1. Understand the Historical Context and Evolution of Nomenclature in Higher Education: Participants will be able to trace the historical shifts in terminology used to describe professional services staff within higher education, understanding the implications these changes have on professional identity and workplace dynamics.
2. Analyze the Impact of Language on Professional Identity: Participants will critically analyze how the language and terms used within higher education institutions, such as “non-academic,” influence the perception and identity of professional services staff, and explore alternative nomenclature that could lead to more inclusive and respectful professional environments.
3. Evaluate the Role of Professional Services in Higher Education: Learners will assess the diverse roles encompassed under the umbrella of professional services within universities, recognizing the essential contributions these roles make to the functioning and success of higher education institutions.
4. Develop Strategies for Advocating for Nomenclature Change: Participants will develop practical strategies and proposals for advocating changes in the nomenclature used within their institutions to better reflect the professionalism and diversity of roles within higher education staff.
5. Reflect on Personal and Institutional Bias in Language Use: Course attendees will reflect on their own use of language and the institutional norms that may perpetuate outdated or biased nomenclature, committing to actions that promote a more equitable and respectful workplace culture.