Invisible Consumption – Glossary
Glossary of Terms
Age: The length of time that a person has lived or a thing has existed, often used as a factor in studies to determine differences in behaviors or preferences among age groups.
Beauty Industry: A broad sector that includes all products and services related to improving or enhancing physical appearance, including skincare, cosmetics, hair care, and more.
Consumption: The action of using up a resource or purchasing and using goods and services.
Gender: The state of being male or female, typically used with reference to social and cultural differences rather than biological ones.
Hegemonic Masculinity: A concept within gender studies that refers to the cultural dynamics by which a group claims and sustains a leading position in social hierarchy. It often promotes an idealized form of masculinity that is historically dominant, normative, and often characterized by heterosexual, patriarchal, competitive, and tough attributes.
Identity: The qualities, beliefs, personality, looks, and/or expressions that make a person (self-identity) or group (particular social category or cultural identity).
Invisible Consumption: A concept used to describe consumption behaviors that are not openly visible or acknowledged publicly, often due to social norms or stigmas.
Masculinity: Qualities or attributes regarded as characteristic of men, often culturally defined and varying widely from society to society.
Market: A regular gathering of people for the purchase and sale of provisions, livestock, and other commodities, or an area or arena in which commercial dealings are conducted.
Neoliberalism: A policy model that emphasizes the value of free market competition, stressing reduced government intervention in economic affairs, and an increased role of private enterprise.
Skincare: The range of practices that support skin integrity, enhance its appearance, and relieve skin conditions. Skincare includes nutrition, avoidance of excessive sun exposure, and appropriate use of emollients.