Proprietary Rights – Glossary
Glossary of Terms
Beneficiaries: Individuals or groups who receive benefits or rights under a legal arrangement, such as a will or trust.
Brand ambassadors: Individuals who are hired by a company to represent a brand in a positive light, and by doing so, help to increase brand awareness and sales.
Certainty: In legal terms, a principle that stipulates that certain conditions must be met for agreements or trusts to be enforceable.
Commercialisation: The process of bringing a new product or service to market. It includes the production, distribution, and marketing necessary to sell the product or service.
Equity: A branch of law that developed alongside common law in order to remedy some of its deficiencies in fairness and justice, providing remedies and handling disputes in ways that common law does not.
Influence: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
Influencers: Individuals who have the power to affect the purchase decisions of others because of their authority, knowledge, position, or relationship with their audience.
Legal principles: Fundamental propositions or tenets that guide the law in judicial decision making, giving the law its foundations and parameters for interpretation and application.
Marketing: The action or business of promoting and selling products or services, including market research and advertising.
Metrics: Standards of measurement that provide a quantitative basis for regular measurement and performance assessment.
Proprietary rights: Rights of ownership or exclusive rights to possessions, which can include intellectual property rights and rights over tangible assets.
Social media: Websites and applications that enable users to create and share content or to participate in social networking.
Trusts: Fiduciary arrangements that allow a third party, or trustee, to hold assets on behalf of a beneficiary or beneficiaries. Trusts can be arranged in many ways and can specify exactly how and when the assets pass to the beneficiaries.