Proprietary Rights – The starting point

The Starting Point

Read the full paper here > Social media influence a new frontier in proprietary rights

Artist statement: In “Balancing Act,” I explore the intricate dialogue between enduring legal principles and the fluid, rapidly evolving realm of social media influence. The artwork visually manifests the paper’s exploration of social media’s potential as a proprietary asset within traditional legal frameworks. By juxtaposing classic legal tomes against dynamic digital streams, the piece reflects on the challenges and opportunities of integrating these disparate elements. The scale symbolizes the quest for equilibrium as the law seeks to adapt to the digital age’s novel paradigms. This artwork invites viewers to contemplate the balancing act required to harmonize established doctrines with innovative digital phenomena, underscoring the paper’s emphasis on the necessity and complexity of this integration.

Who is it for: Several key groups and stakeholders beyond academia can benefit significantly from the insights provided in the paper “Social media influence: a new frontier in proprietary rights?”:

1. Legal Professionals: Lawyers and legal consultants specializing in intellectual property, digital media law, and trust law could use the paper’s insights to better advise clients who are influencers or businesses that rely heavily on social media.
2. Social Media Companies: Executives and policy makers at social media platforms could utilize the findings to refine their strategies around user engagement, influencer partnerships, and proprietary rights management.
3. Content Creators and Influencers: Influencers and other content creators can gain a better understanding of how their social media influence might be valued legally and what that means for their personal and business dealings.
4. Marketing Professionals: Marketers who design and manage social media campaigns can benefit from understanding the potential legal implications of social media influence as a measurable asset.
5. Policy Makers and Regulators: Those involved in crafting policies or regulations that govern digital media and intellectual property rights might find the paper useful as it provides a perspective on new forms of property and how they might be integrated into existing legal frameworks.
6. Entrepreneurs and Business Leaders: Leaders in industries that leverage social media for branding and sales could use the research to inform their strategies and understand the legal implications of their digital assets.
7. Consumer Advocates: Groups focused on consumer rights and digital privacy could draw on the paper’s discussions to advocate for fair and transparent measures in how social media influence and data are used and protected.
8. Tech Developers and Startups: Innovators and tech entrepreneurs could explore new business models or applications that align with the evolving legal landscape around social media assets described in the paper.